During this episode we talk about:
- Why it’s important to talk directly to your future customer
- How the brand story process puts your target clients at the centre of your message
- Why you need to show them a map on the front page of your website
- How to improve the conversions from website visitors
- Why this type of message can be used through all your marketing
Thanks Rachel for having me on your podcast! If you are a business owner, I urge you to listen to MAP IT Marketing. Rachel helps you work out how all your marketing fits together and how even the busiest business owners can build a winning marketing strategy.
