We're a story-based marketing agency.

Let's work together to create your brand story and share it with the world.

StoryBrand Marketing Agency
StoryBrand Guide Badge

If only finding the right words was easy.

Over 10 years of building websites for clients, I've seen some awful website copy.

The worst part is that it wasn't my clients‘ fault. It's just hard to come up with the right words on your own.

Then I discovered StoryBrand and became a StoryBrand Guide.

I finally had a proven framework that I could rely on. Now I can help my clients clarify their message, find the right words, and tell their story in an engaging way.

Don't let the wrong words hold you back. Let’s work together to find the right words for your brand.

What's Copy?
Copy is the words you use in your marketing or on the web.

Joel has worked with:

Our values.

These are the rules our team lives by. And if these sit well with you too, we'll get along just fine.

Step 1

Have integrity

It's a shame that this needs to be said. But we are always transparent, honest, and respectful.

Step 2

Do work that matters

It’s our job to help you win. In all we do, we want to create value for your business and your customers.

Step 3

Embrace growth

We should always be upskilling and growing our skills. Our goal is to be better today than we were yesterday.

Meet the team.

We mightn't be the biggest marketing agency in New Zealand, but we like to think we punch above our weight.

Joel Woolley

Joel Woolley

Marketing Strategy & Design

Joel is a StoryBrand Certified Guide and the owner of My Brand Story. He has worked in marketing agencies and as a freelancer designer over the past ten years.

Jessica Price

Jessica Price


Jess is dedicated to writing compelling copy that is creative, engaging, and just makes sense. She works with Joel to help you find the right words for your brand.



Looking to work in the marketing industry? We're always on the lookout for top talent.

StoryBrand Marketing Report

Take the StoryBrand Marketing Report and discover what's wrong with your marketing and how to fix it.

Take the StoryBrand Marketing Assessment